Strategies for competitive advantage in value added tea marketing

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PGIATAR-22(3)-251.pdf (306.49 KB)

Date

2011

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Journal ISSN

Volume Title

Publisher

Postgraduate Institute of Agriculture, University of Peradeniya:Peradeniya

Abstract

Description

Keywords

Agriculture, Tea industry, Tea products, Value addition, Marketing strategies, Product Innovation, Leadership, Cost effectiveness, Branding, Niche marketing, Research and Development

Citation

Tropical Agricultural Research, 22(3):p.251-262

URI

https://dl.nsf.gov.lk/handle/1/12403

Collections

Tropical Agricultural Research

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Review

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