Strategies for competitive advantage in value added tea marketing
Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Postgraduate Institute of Agriculture, University of Peradeniya:Peradeniya
Abstract
Description
Keywords
Agriculture, Tea industry, Tea products, Value addition, Marketing strategies, Product Innovation, Leadership, Cost effectiveness, Branding, Niche marketing, Research and Development
Citation
Tropical Agricultural Research, 22(3):p.251-262