Purchasing behavior of rice consumers and potential for rice branding in Sri Lanka

Ranaweera, R.A.S.S.Wickramasinghe, Y.M.Karunagoda, K.S.2018-09-072018-09-072009Agrieast, 8:p.11-18https://dl.nsf.gov.lk/handle/1/23843Rice brandingPerccivedproduct qualitiesBrand promisesBrand loyaltyPurchasing behavior of rice consumers and potential for rice branding in Sri LankaArticle