Think of brands not products to face the challenge of globalization

Waidyanatha, W.G.S.Anholt, S.2014-12-122014-12-122000Economic Review, 26(6-7):p.15-18,26https://dl.nsf.gov.lk/handle/1/14735EconomicsWealth sharingBrand namesThink of brands not products to face the challenge of globalizationArticle