Sayandhan, T.Kodithuwakku, S.S.Gunaratne, L.H.P.2014-11-122014-11-122008Tropical Agricultural Research, 20:p.260-268https://dl.nsf.gov.lk/handle/1/12116ManagementPharmaceutical productsPrescriptionOphthalmologistsMarketingMarketing policySales promotionPriceDecision makingInfluence of marketing mix in prescribing pharmaceutical products by ophthalmologists in Sri LankaA