Herath, H.M.U.N.De Silva, S.2014-11-122014-11-122011Tropical Agricultural Research, 22(3):p.251-262https://dl.nsf.gov.lk/handle/1/12403AgricultureTea industryTea productsValue additionMarketing strategiesProduct InnovationLeadershipCost effectivenessBrandingNiche marketingResearch and DevelopmentStrategies for competitive advantage in value added tea marketingA