Purchasing behavior of rice consumers and potential for rice branding in Sri Lanka

Thumbnail Image

Files

AGRIE_8_11.pdf (573.55 KB)

Date

2009

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Agriculture, Eastern University:Chenkalady

Abstract

Description

Keywords

Rice branding, Perccivedproduct qualities, Brand promises, Brand loyalty

Citation

Agrieast, 8:p.11-18

URI

https://dl.nsf.gov.lk/handle/1/23843

Collections

Agrieast

Endorsement

Review

Supplemented By

Referenced By