Purchasing behavior of rice consumers and potential for rice branding in Sri Lanka

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dc.contributor.authorRanaweera, R.A.S.S.
dc.contributor.authorWickramasinghe, Y.M.
dc.contributor.authorKarunagoda, K.S.
dc.date.accessioned2018-09-07T03:48:23Z
dc.date.available2018-09-07T03:48:23Z
dc.date.issued2009
dc.identifier.citationAgrieast, 8:p.11-18
dc.identifier.urihttps://dl.nsf.gov.lk/handle/1/23843
dc.publisherFaculty of Agriculture, Eastern University:Chenkalady
dc.subjectRice branding
dc.subjectPerccivedproduct qualities
dc.subjectBrand promises
dc.subjectBrand loyalty
dc.titlePurchasing behavior of rice consumers and potential for rice branding in Sri Lanka
dc.typeArticle

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