Attaining competitive advantage through successful brand building

Files

ER-29(1-3)-19.pdf (1.02 MB)

Date

Authors

Wanninayake, W.M.C.B.

Keywords

Management, Branding, Quality, Marketing management

Citation

Economic Review, 29(1-3):p.18-20

URI

https://dl.nsf.gov.lk/handle/1/14057

Collections

Economic Review