Influence of marketing mix in prescribing pharmaceutical products by ophthalmologists in Sri Lanka

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PGIATAR-20-260.pdf (136.96 KB)

Date

2008

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Journal ISSN

Volume Title

Publisher

Postgraduate Institute of Agriculture, University of Peradeniya:Peradeniya

Abstract

Description

Keywords

Management, Pharmaceutical products, Prescription, Ophthalmologists, Marketing, Marketing policy, Sales promotion, Price, Decision making

Citation

Tropical Agricultural Research, 20:p.260-268

URI

https://dl.nsf.gov.lk/handle/1/12116

Collections

Tropical Agricultural Research

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