Influence of marketing mix in prescribing pharmaceutical products by ophthalmologists in Sri Lanka
dc.contributor.author | Sayandhan, T. | en_US |
dc.contributor.author | Kodithuwakku, S.S. | en_US |
dc.contributor.author | Gunaratne, L.H.P. | en_US |
dc.date.accessioned | 2014-11-12T10:54:39Z | |
dc.date.available | 2014-11-12T10:54:39Z | |
dc.date.issued | 2008 | en_US |
dc.identifier.citation | Tropical Agricultural Research, 20:p.260-268 | en_US |
dc.identifier.uri | https://dl.nsf.gov.lk/handle/1/12116 | |
dc.publisher | Postgraduate Institute of Agriculture, University of Peradeniya:Peradeniya | en_US |
dc.subject | Management | en_US |
dc.subject | Pharmaceutical products | en_US |
dc.subject | Prescription | en_US |
dc.subject | Ophthalmologists | en_US |
dc.subject | Marketing | en_US |
dc.subject | Marketing policy | en_US |
dc.subject | Sales promotion | en_US |
dc.subject | Price | en_US |
dc.subject | Decision making | en_US |
dc.title | Influence of marketing mix in prescribing pharmaceutical products by ophthalmologists in Sri Lanka | en_US |
dc.type | A | en_US |